The core mission of PxD has always been to create impact at scale.

We have continued to identify and implement innovations that are evidence-based, impactful and scalable. We have prioritized measuring, and learning what works—sometimes at the cost of rapid growth. As a result, we’ve scaled successful initiatives and phased out those that weren’t effective. Importantly, we have made long-term investments in nurturing partnerships that align with this approach, while also building PxD organizational systems necessary for agile learning and sustainable growth.

In 2024, we saw many of these efforts yield big results.

Read Niriksha’s full letter

One key example is our flagship digital agricultural advisory program in Odisha, India. Evidence from this program shows that these services can help protect farmers from devastating crop losses, particularly during extreme weather events, with an estimated return of $12-19 in farmer profits for every $1 invested. This program was PxD’s first large-scale initiative developed in collaboration with a government partner. Today, it serves over 7 million farmers and is now entirely government-owned and financed.

Also in India, we provide seasonal weather forecasts to over 9 million farmers to help them manage production risks. Based on the positive feedback from farmers, we are now working with partners—including the Federal Ministry of Agriculture in India—to expand this effort, by adding new types of forecasts and additional dissemination channels, and by continuously improving how we communicate weather information to farmers. 

This year, we introduced a new service model of embedding units within governments to provide strategic guidance on their digital agriculture portfolios. This dual role for PxD—acting as trusted advisors shaping policies and systems, and as implementers driving large-scale impact—enables us to amplify our insights and extend our impact to millions more farmers than we could directly reach ourselves. Our teams now support the Ministries of Agriculture in India and Ethiopia, and I’m incredibly proud of the progress we’ve made in such a short time.

Events in recent months have presented unprecedented challenges to the international development sector, and have created uncertainty across programs and organizations. These disruptions are impacting all of us and threatening services that are critical to the communities we serve. 

In these challenging times, we are more determined than ever to remain focused on cost-effectiveness and impact. We have clear evidence that PxD’s services are highly cost-effective, enhance farmers’ resilience to climate shocks, and generate meaningful and sustainable impacts at the intersection of food security, poverty, and climate change.

In 2025, we shall continue to work with governments and other partners to deliver services to millions of farmers, and we shall focus on institutionalizing our new service model of advising governments. We are particularly excited about leveraging new advanced technologies—such as artificial intelligence—to unlock significantly higher benefits for farmers at much lower costs. 

I remain deeply grateful for your continued support of PxD’s work.


PxD at a glance

  • total users

    18,549,456

    Total users served in 2024

  • women

    5,400,838

    Women users served in 2024 1

  • cost per user

    $0.94

    Average cost per user per year 2

  • active programs

    14

    Active programs in 2024

  • user growth

    +85%

    User growth in 2024

  • benefit cost ratio

    12:1–19:1

    Benefit:cost ratio3


1.  Estimated from a subset of programs that have data on user gender.
2. Since PxD’s inception, including graduated users, and including all costs.
3. Estimated from PxD’s flagship Ama Krushi program in Odisha, India.




Digital delivery of weather forecasts to millions of farmers to boost their climate resilience

Learn more

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Institutionalizing digital advisory services within the Government of Ethiopia, ensuring sustained delivery of information to millions of farmers

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In April 2024, PxD was thrilled to welcome Niriksha Shetty as our new CEO, marking the beginning of an exciting new chapter for the organization. Under her leadership, supported by a dedicated Board, experienced senior team, and committed staff, PxD launched seven new programs in 2024. Niriksha’s efforts have nearly doubled PxD’s user reach to 18.5 million farmers, including over 5 million female farmers, and have led to the publication of impactful new evidence on PxD’s role in improving farmers’ livelihoods and enhancing their climate resilience. 

PxD has appointed several new members to its advisory group, including Dr. Debisi Araba, a Visiting Research Fellow at the Centre for Environmental Policy at Imperial College London, and Michael Tsan, a Partner at Dalberg Advisors. Both bring valuable expertise to PxD’s work, and we have already benefited from their generous time and support.

PxD has been exploring the establishment of new legal entities to strengthen our operations as we expand our programs and research in countries we already operate in and begin working in new countries in the coming months and years.



  • Acorn Rabobank
    AGRA
    Apparel Impact Institute (Aii)
    Asian Disaster Preparedness Center (ADPC)
    Bezos Earth Fund
    Development Innovation Lab (DIL) at the University of Chicago
    Dioraphte Foundation
    Eric and Wendy Schmidt Foundation for Strategic Innovation 
    Foreign, Commonwealth and Development Office (FCDO)
    Gates Foundation (GF)
    Horace W. Goldsmith Foundation
    J-PAL Digital Agricultural Innovations & Services Initiative (DAISI)
    J-PAL Innovation in Government Initiative (IGI)
    J-PAL King Climate Action Initiative (K-CAI)
    MoJo Philanthropic Fund
    Private Enterprise Development in Low-Income Countries (PEDL)
    Regen Organics
    SNV (The Netherlands Development Association)
    Swiss Re Foundation
    Walmart Foundation
    Weiss Asset Management (WAM) Foundation
    Wellspring Philanthropic Fund
    World Bank
    WRLD Foundation
  • Agency Fund
    Agricultural Transformation Institute (ATI), Ethiopia
    Ambuja Foundation
    Boston Consulting Group (BCG)
    Cereal Growers Association (CGA)
    Climate Forecast Applications Network (CFAN)
    Coffee Board of India
    Development Innovation Lab (DIL) at the University of Chicago
    Digital Green
    Environmental Defence Fund (EDF)
    India Meteorological Department (IMD)
    Innovation Commission for Climate Change, Food Security, and Agriculture
    Krushisharang (Fule Seeds)
    Lessos Farmers Cooperative Society, Kenya
    Ministry of Agriculture (MoA), Ethiopia
    Ministry of Agriculture and Farmers’ Welfare (MoA&FW), India
    Sirikwa Dairies and General Limited, Kenya
    Skyline SACCO, Kenya
    Technoserve
    Vasantrao Naik State Agricultural Extension Management Training Institute (VANAMATI)
    Wakulima SACCO, Kenya
    West Bengal Accelerated Development of Minor Irrigation Project (WBADMIP)