Precision Development (PxD) is a global non-profit organization that harnesses technology, data science, and behavioral economics to build digital services that empower people to change their own lives.

We build low-cost information systems at scale to share knowledge with the world’s poorest and most disadvantaged people. Our pioneering model of digital development is implemented in collaboration with partner organizations to maximize scale, and we continuously experiment, iterate and gather evidence on impact to improve service delivery and demonstrate our value.

11

Countries

100M

User reach target

5.3M

Current user reach

1.58

Average cost per user (US$)

The latest from the Precision Blog

Milk It, It’s Worth It: Survey & Experimental Data on Household Division of Responsibility & Intrahousehold Cooperation
In many smallholder households, labor relating to the tending of livestock …
Accessing the Power of E-Commerce for Smallholder Farmers
Can e-commerce address constraints that inhibit growth and productivity among Indian …
The 2021 Nobel Prize in Economics reminds us that rigorous research design and empirical methods are at the core of empirical knowledge
Tomoko Harigaya, PxD’s Chief Economist and Director of Research, reflects on …
Leveraging Women’s Groups to Bridge Gender-Specific Information Gaps in India
Vaishnavi Surendra, Post-Doctoral Researcher, and Revati Vaidya, Process and Product Innovation …
Generating New Insights for Increased Impact
Tomoko Harigaya, PxD's Chief Economist and Director of Research, and Caitlin …
A New Digital Extension Project in Brazil!
We are humbled and thrilled to have been announced as the …
Kharif in Odisha: A Monsoon of Information
Tarun Pokiya, Lead Agronomist, Prasanna Kumar, Senior Software Engineer, Hannah Timmis, …
Scaling Advisory Services to Nigerian Farmers in Need
Crystal Aghadi, Research Associate, John Babadara, Program Associate, and Godfrey Petgrave, …
X Marks the Spot! Introducing Precision Development
We are excited to present to you our new logo and …
Showcasing Our Collaboration with IFAD
Since August 2020, PAD has collaborated with the International Fund for …
Who’s Talking? Varying Narrator Gender to Enhance User Engagement
Sam Carter, Revati Vaidya, Simon Rubangakene, Georges Poquillon and Habtamu Yesiget recount how we improved our content …
Milking Gender Data for Improved Service Provision in the Kenyan Dairy Sector
Research Associate Sam Strimling argues that one must understand the specific …
Ploughing Back the Evidence to Empower Women Farmers
As we mark International Women’s Day, this posts reflects upon and …
Women, Work, and Women’s Work in International Development
Maya Woser, Senior Research and Operations Associate, Stefania Pozzi, Global Senior …

Where We Work

At the end of Q2 2021, PxD and our partners were servicing 5.3 million users. PxD works in eleven countries in Africa, Asia, and Latin America, and is rapidly expanding as governments and organizations look for innovative ways to utilize new technologies to deliver actionable information to people who need it.

Bangladesh

Brazil

Colombia

Ethiopia

India

Kenya

Nigeria

Pakistan

Rwanda

Uganda

Zambia