Key Metrics

*2023 metrics forthcoming

  • Programs reaching current users in 2021: 20
  • Total users in 2021: 5,724,450
  • Average cost per current user in 2021: $1.61

  • User growth in 2021: +30.60%
  • # of women users served in 2021: 750,434
  • Women user growth in 2021: 56.68%

Users

Research

Total Number of Ongoing or Completed Experiments in 2021

23


Engagement/Product Success

Average pick up rate in 2021:

53.69% 

Average listening rate in 2021:

65.66%

Average interaction success rate in 2021:

45.93%