“Owing to the fact that Agriculture sector has, historically, been of key importance to Pakistan’s economy in general and Punjab in particular, the Government of Punjab has set out to boost the sector through direct and indirect interventions. Our top most priority is to strengthen economic conditions of farmers through provision of various highly flexible financing options, getting them access to high quality agricultural input products, and most importantly making timely and accurate expert advice available. For achieving these goals, we have partnered with multiple well-reputed organizations. Collaboration with PxD is to help us apply evidence-based best practices for effectively reaching out to farmers with the aid of information and communications technology. With deep research capabilities and experience running customized information advisory services for farmers elsewhere, we are confident that PxD is very well positioned to support our efforts.”