PxD is a non-profit organization with a mission to support people living in extreme poverty by providing customized digital information and services that increase productivity, profitability, and environmental sustainability. 

We are pioneering a new model for digital development: reaching smallholder farmers and other users with personalized advice through their mobile phones. We collaborate with in-country partners, governments, and multilateral institutions to reach users at scale with mobile-based personalized advice, and gather evidence of its impact.

Using two-way communication and information aggregation, we offer our users valuable and practical information, customized to their geography, market, and characteristics. PxD incorporates insights from behavioral economics, human-centered design, and social learning theory, and makes use of A/B testing and data science to identify what types of information and delivery mechanisms work best for our users.