PxD is collaborating with the Government of Punjab, Pakistan on a multi-year endeavor with the goal to make customized mobile-based advisory services accessible to five million farmers. Our initial work will revolve around complementing the planned distribution of soil health cards with mobile phone-based explanations and encouragement to use the prescribed fertilizer types and amounts. This work is informed by evidence from our PxD lab in Gujarat, India. 

Government of Punjab, Pakistan
Center for Economic Research in Pakistan

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